体育与游戏传播的“伴随文本执着”

Co-textual Obsession of Sports and Game Communication

＂伴随文本执着＂是当代文化传播的特征之一。在游戏与体育领域,其原文本本身就是个复杂的复合文本,伴随文本则是作为参考和倚重的关键性因素出现的,这也决定了,游戏与体育传播过程中的＂伴随文本执着＂体现为更进一步的＂伴随文本偏执＂。本文从游戏与体育文本的传播特点出发,梳理了其伴随文本出现的方式及特点,并指出了游戏及体育文本的＂伴随文本偏执＂所出现的符号学理论依据,试图探索其伴随文本与本体之间的关系,及其特殊的作用和价值。

Co-textual obsession is a characteristic of contemporary cultural ＆ The game or sport text itself is a compound text that relies heavily on its co-texts for reference and interpretation. Thus, the ＂co-textual obsession＂ becomes the ＂co-textual paranoia＂ in the communication process of game and sports. Starting from the communication features of game and sports texts, this paper summarises the present patterns and characteristics of their co-texts. It also surveys the semiotic theoretical proofs of their co-textual paranoia in an attempt to capture the relationship between the text and its co-texts and to reveal the specific value and effects of the co- textual paranoia.