东北稻米全产业链的增值模式研究——以三江平原地区为例

Study on the value-added model of the whole rice supply chain in Northeast China: A case study of Sanjiang Plain

我国东北稻米产业链环节众多且人为分割明显,依靠供应链整合,或照搬国外粮食供应链发展模式等传统研究思路很难推动稻米产业链转型升级。本研究以三江平原水稻产业发展为例,针对稻米产业链上游生产成本高、风险大,产业链中游加工产能过剩、创新能力不足,产业链下游销售过度竞争、品牌管理混乱等问题,在深度理论分析和专家研讨的基础之上,设计出了稻米产业链不同环节、不同经济主体主导的上游基地建设、中游加工流通和下游渠道拓展的稻米全产业链增值模式,并通过新旧模式对比,验证了以成本节约和收益增加等形式实现价值再分配的合理性和可行性。最后从营造行业环境、调优组织结构、创新服务模式等方面给出相应的政策建议,为我国东北稻米产业的发展提供了可参考的一般范式。

There are too many links and artificial segmentations in the rice supply chain of Northeast China. It is very hard to upgrade the chain if only depending on the integration of supply chain or copying foreign experience. On the basis of thoroughly theoretical analysis and expert workshops, this study took the rice industry in Sanjiang Plain as an example, identified the existing problems of the rice supply industry, including high cost and operational risks in the upstream, the excess capacity and lack of innovation in the middle section, and excessive competition and brand management confusion in the downstream. This paper also designed a full value-added supply chain management model, including establishing the production base in the upstream, the investment of circulation and processing in the middle section, and the development of sales channel in the downstream. A comparison analysis between the old and new models proved that the feasibility and rationality of the redesign of the value-added supply chain by decreasing cost and increasing revenue. In conclusion, this study also provides some policy suggestions, including constructing the industry environment, optimizing organizational structure, and innovating the service models. The results of the paper will provide a referential paradigm for the development of rice industry in Northeast China.