体育产业与文化产业融合的层级分析:业态与模式

Analysis on Hierarchy of Industrial Convergence between Sports Industry and Cultural Industry: Business and Patterns

体育产业与文化产业融合模式的选择取决于核心业态及其关联业态的不同组合。按照"核心层——外围层——相关层"的层级划分,对体育产业与文化产业融合的业态进行层级梳理,在此基础上提出"体育赛事模式"和"旅游休闲模式"是当前体育产业与文化产业融合的两种典型模式,而两大产业融合的层级分析框架的阶段适用性是其重要局限所在。

The convergence patterns of sports industry and cultural industry depend on the different combinations of core business and associated ones. In accordance with the ＂core- perisphere- layer＂ hierarchies, the article analyses the businesses of convergence between sports industry and cultural industry. Based on this, it puts forward brand sports and tourism and leisure are two typical integration patterns between these two industries currently, and discusses their internal structures. The article also points out that the analysis framework has its own limitations.