现代音乐产业的创新与融合——以丽江雪山音乐节为例

Innovation and Integration of Modern Music Industry—— a Case Study of Lijiang Snow Mountain Music Festival

作为内容产业的一个主要门类,音乐产业在社会文化和经济生活中发挥着重要的作用。随着经济全球化进程的加快,以及互联网和科学技术迅猛发展,音乐产业发展呈现出与网络、电信、传媒等产业互动融合的特征,数字音乐异军突起。丽江雪山音乐节作为现场音乐发展实践,为音乐产业的创新融合提供了新的借鉴。作为具有相对独立性的文化产业门类,音乐产业的发展在汲取网络和数字信息技术等积极影响的同时,要坚持音乐内容的创新生产,探索音乐产业与其他产业的融合发展路径,以促进音乐产业的全面发展。

As a major category of content industry, music industry plays an important role in social culture and economic life. With the accelerated process of economic globalization, as well as the rapid development of Internet and scientific technology, the music industry developing shows the characteristics of interaction and convergence between music, network, telecom, media, etc, especially digital music have sprung up rapidly. As the field of music development practice, Lijiang Snow Mountain Music Festival provides a new reference for the music industry＇s innovation and integration. As a relatively independent cultural industry, the development of the music industry on one hand should absorb of the positive impact from network and digital information technology, on the other hand it should insist its innovative production, so that we can explore the path of the integration of the music industry and other industries, and promote the full development of the music industry.