创新驱动下浙江纺织服装业出口竞争新优势培育研究

Study on cultivation of new export competition superiority of Zhejiang textile and clothing industry under innovation driving

制造业是浙江省经济发展的基石,制造业出口对浙江经济发展拉动作用凸显。然而,在传统的低成本要素驱动优势难以为继的背景下,创新驱动成为保持和提升浙江省制造业出口竞争新优势的必然选择。文章以浙江省纺织服装产业为例,在对其现状分析的基础上,采用归回分析的方法探讨了创新驱动对浙江省纺织服装产业出口竞争新优势的影响。结果显示:浙江省纺织服装产业出口具有一定的竞争优势,但产业竞争优势和品牌竞争优势与广东、江苏、山东、福建相比还具有一定的差距;创新驱动与浙江纺织服装产业出口竞争新优势具有单项因果关系。就新产品出口额来说,R&D经费内部支出的拉动作用显著大于R&D人员,而出口交货值正好相反,R&D经费内部支出的拉动作用小于R&D人员。这说明,在新产品研发促进出口方面,创新驱动的优势更加显著。最后探讨构建了"技术创新—管理创新—制度创新—金融创新—商业模式创新"五维创新驱动路径,以培育浙江纺织服装产业的出口竞争新优势。

Manufacturing industry is the cornerstone of economic development of Zhejiang province,and manufacturing export becomes increasingly significant for economic development of Zhejiang province. However,the traditional lowcost element driving advantage is difficult to continue,innovation driving is an inevitable choice for maintaining and improving the new export competition superiority of manufacturing industry in Zhejiang. In this paper,textile and clothing industry in Zhejiang is taken for example. Based on analysis of current situation,regression analysis is applied to discuss the influence of innovation driving on new export competition superiority of manufacturing industry in Zhejiang. The results show that： the export of textile and clothing industry in Zhejiang has certain competitive advantage,but the industry competitive advantage and brand competitive advantage have a gap with Guangdong,Jiangsu,Shandong,Fujian; the innovation driving and new export competition superiority of textile and clothing industry have single causal relationship. About the new product exports,the Pulling Function of RD intramural expenditure is obviously bigger than that of RD personnel input. And the export delivery value is just the opposite,the Pulling Function of RD intramural expenditure is smaller than RD personnel input. This shows that innovation- driven advantage is more significant at the aspect of new product development to promote exports. Finally, a five-dimensional innovation-driven route of＂technological innovation,management innovation,system innovation,financial innovation and business modelinnovation＂is constructed,and the new export competition superiority of textile and clothing industry in Zhejiang is cultivated.