基于中国网络平台的日本动漫文化传播研究

Japanese Anime Culture Communications Research Which Based on Chinese Network Platform

网络平台推动日本动漫文化成为中国青年亚文化最重要的组成部分。其中以盗版传播为主的动漫下载论坛时效性强、获取成本低廉,动漫云盘存贮空间大、片源质量高,APP传播拓展时间和空间,动漫视频网站兼有正版和盗版两类,呈现出易用型、单一性的特征。盗版传播依靠字幕组,正版传播依靠资金、技术相结合的视频网站已经成为中国动漫网络传播的主要路径。随后选取"死神"和"手办"两个贴吧作为个案分析日本动漫周边文化网络传播的现状和特点,最后基于对日本动漫网络传播的研究,需要特别关注不良文化因素的渗透、知识产权保护无力与动漫分级制度等问题。

Network platform promoting Japanese anime culture has become the most important part of Chinese youth subculture. In that anime download pirated forum is timeliness strong and low acquisition costs, animation cloud disk has storage space, high quality sources. As well as APP can expand time and space, and animc videosite both genuine and pirated show easy - to - oneness characteristics. Piracy spread relying subtitles group and genuine spread relying on capital, technology combining video site has become a main route of Chinese animate communication. Then I se- lect ＂Death＂ and＂ Figures＂ two Post Bar as a case to analysis the status and characteristics of Japanese animc surrounding culture. Finally, we should pay special attention to the following issues such as negative cultural factors, inability to protect intellectual property and the animation grading sys- tem.