“十三五”时期桐乡针织服装设计与创新对策研究

Research on the Countermeasures for the Design and Innovation of Knitted Garments in Tongxiang during the "13^(th) Five-Year Plan" Period

桐乡市的针织服装市场作为我国重要的针织服装产地,拥有良好的生产基础和市场占有率。而伴随着供求关系的调整和消费需求的变化,现有的针织服装产业需要适应时代的发展进行相应的产业升级。"十三五"时期,应针对现有针织服装设计缺乏创新意识、针织服装市场缺乏品牌化的竞争力以及产业定位不精准,欠缺地区发展能力考量等问题作出相应的调整。本文试提出以利用设计创新,加大研发力度来提高针织服装企业的综合能力;培养专业的针织服装设计人才,并加大科技投入从而提高产品质量和市场品位;将周边地区的服装产业有机地结合在一起,带动产业升级发展的建议对策。以设计和创新为驱动,更好地发展桐乡市的针织服装产业。

As an important producer of knitted garments in China,Tongxiang City possesses a good production base and market share. However, with the adjustment of supply and demand and the changes of consumption demand, the present industry of knitted garments needs to be upgraded accordingly to meet the development of times. Currently, there are still some problems,such as lack of innovation consciousness in the current design of knitted garments, lack of competitive brands in the market of knitted garments, imprecise industrial positioning and lack of regional development ability. So we should make corresponding adjustment during the ＂13^（th） Five-Year Plan＂. To better develop the industry of knitted garments in Tongxiang City driven by design and innovation, this paper proposes some countermeasures：improving the comprehensive ability of knitted garments companies by means of design and innovation and enhancing research and development; improving product quality and market positioning by cultivating professional talents for the design of knitted garments and increasing scientific and technological investment;impelling industrial upgrading and development by organically combining with the industry of knitted garments in the surrounding areas.