我国动画产业的“本土化”创作分析

“Localization”of China's Cartoon Industry

尽管中国动画经历了近十年的迅猛发展,并借助CG技术使动画片的产量超过了已往的任何一个时期,其中也出现了一部分深受观众喜欢的动画作品,但却始终没能成功地跨入国际动画市场。文章通过对中国动画曾经取得的辉煌成绩的总结及相关论证,着重阐述了中国动画产业的复兴还有赖于剧本题材、艺术表现、衍生产品开发等方面的"本土化"。

Chinese cartoons have experienced decade of rapid development. With CG technology,the production has surpassed all records and there are popular works. However,they have not entered into the international market yet. By summarizing the achievements,it is argued that the prosperity of Chinese cartoon industry requires the script themes,artistic expressions,and derivative products. All these aspects should be localized.