1H. Schiller, Mass Communication and American Empire. Augustus M. Kelly. 1969;Communication and Cultural Dominance. International Arts and Sciences Press, 1976.
2T. Adomo and M. Horkherimer, ‘The Culture Industry; Enlightennent As Mass Deception', in J. Curran et al(eds), Mass Communication and Society. p352, p367. Edward Arnold, 1977.
3S. Schou, 'Postwar Americanisation and the Revitalisation of European Culture', in M. Skovmand et al (eds), Media Culture.Routledge, 1992.
4W. Read, America's Mass Merchants. John Hopkins University Press, 1976.
5J. Tunstall and M. Palmer, Media Moguls. Routledge, 1991.
6P. Sepstrup, ‘ Implications of Current Developments in West European Broadcasting', Media, Culture and Society. 11:29 - 54.
7J. Fiske, ‘British Cultural Studies and Television', in Robert C. Allen (ed), Channels of Discourse. p260. University of North Carolina Press, 1987.
8S. Hall, ‘Coding and Encoding in the Television Discourse', in S. Hall et al (eds), Mass Communication and Society. Edward Amold. 1980; ‘The Rediscovery of Ideology', in M. Cureritch et al (eds), Culture, Society and Media. Methuen. 1982; ‘Ideology and Communication Theory', in B. Derving et al (eds), Rethinking Communication. Vol.1, Paradigm Issues. Sage,1989.
9P. Sepstrup, Transnationalization of Television in Western Europe. p252. John Libbey, 1990.
