基于定量SWOT模型的民族地区旅游发展战略研究——以海南中部民族地区为例

The Strategy of Tourism Development in Minority Region Based on Quantitative SWOT Model——A case of minority region in central Hainan

通过专家调查法、访谈法获取相关的数据,利用SWOT定量模型,分析了海南中部民族地区旅游发展的内部优势、劣势因素和外部机会、威胁因素;构建战略四边形,计算出战略方位角θ和战略强度系数ρ;结果表明,海南中部民族地区应充分利用外部机会,发挥内部优势,规避外部威胁,克服内部劣势,采取机会型、开拓型战略。最后根据分析结果,提出海南中部民族地区旅游发展的战略重点。

Getting the data by the experts＇ investigation methods and the interview methods,this paper analyzed the internal strength,weakness and the external opportunities,threats;computes the strategic direction angleθand the strategic intension indexρ.The results suggests that we should apply the opportunity and opening strategy by making use of external opportunities,exploiting the advantages,avoiding the external threats and overcoming internal weakness.At last,this paper put up forward the strategy focus of the tourism development in the minority region in central Hainan according the above results.