假货治理在电商时代遭遇的法律困境及其应对

Fake Commodity Governance in the Era of E-Commerce:Legal Dilemmas and Its Countermeasures

电商时代的假货销售隐蔽性更强、运营成本更低、危害群体更广。我国法律在治理网络假货方面应对乏力,特别是对网络经营主体的监管、网络假货的范围、网购货物的真假鉴定、第三方平台责任以及网购纠纷的程序法等方面缺失,造成治理困境。为加强对网络假货的治理,在完善电子商务法律时应当明确工商登记的网络主体、建立假货政企联合鉴定、第三方平台联网打假以及原告住所地为主、最密切联系地为补充的司法管辖制度,以便更好地保护网购中广大消费者的利益和促进电子商务行业的健康发展。

Fake sales in the Era of the electronic commerce are more concealing,lower operating costs,and more harms to the community. Chinese laws are weak for the governance of the network fake,particularly the lack of legislation on the network main body of regulation,the scope of the network of fake goods,the true and false identification of online shopping goods,the third party platform responsibility,and online shopping disputes procedures,which have caused the predicaments of governance. To perfect the e-commerce law,we should establish the subject registration in the MIIT and AIC,joint identification of fake commodities by the governments and the enterprises,the third party platform for networking crackdown,and court of plaintiff＇s domicile jurisdiction and most closely linked to supplement the judicial jurisdiction system to better protect the interests of online shopping in the vast number of consumers and promote the healthy development of e- commerce industry.