探析可口可乐标志设计的发展与流变

Development and Change of Coca-Cola Logo Design

目的研究可口可乐标志设计的发展历程。方法结合不同时期的可口可乐标志对其展开分析,明确研究的目的与意义。结论可口可乐标志经过4个历史时期的发展,依然保留了最受消费者认可的3大特点,即斯宾塞字体、标准可乐红和曲线飘带。其中,与地域文化相融合的标志设计流变,更使得这个有着129年历史的企业标志,成功地扎根于各地区消费者的心中。

It aims to study the development course of Coca-Cola logo design. Combined with the Coca-Cola logo in the different periods,it analyzes the Coca-Cola logo to identify the research purpose and meaning.After 4 historical periods of development the Coca-Cola logo still kept three features accepted by the consumers：Spencer font,standard Coca-Cola red and curve ribbon.The change of the logo design combined with the regional culture makes it which has a history of 129 years successfully rooted in the consumer mind.