基于意象的交互界面动效设计方法研究

Interaction Interface Animation Design Based on Imagery

目的提出基于意象的动效设计方法,强化品牌调性,丰富并优化用户体验。方法分析交互动效表现的5个元素,及构成意象的3个特征,根据格式塔主张的"同形同构"说,提出了实现动效意象化的设计方法。结果通过智能电视设计案例,初步验证了基于意象的交互动效设计流程的可行性。结论基于意象的交互设计是在产品与用户之间建立想象空间,使得体验更加感性,交互行为更易于理解和学习,交互过程更富趣味,在用户与产品之间建立更深刻的互动。

It aims to propose the animation design method based on imagery,strengthen brand temperament and optimize the user experience.It analyzes five elements of interactive animation design,and three characteristics of imagery,according to the same form and structure of Gestalt,and put forward the design methods of animation imagery.It validates the feasibility of interactive animation design process based on imagery by smart television design cases.Imagery-based interactive design is to establish imagination between the products and users,makes the experience more emotional,interactive behavior easier to understand and learn,more interesting interaction,and to establish a deeper connection between the users and the products.