摘要
目的研究水墨元素是否能与广告设计融合并用、相互借鉴、推陈出新。方法分析水墨艺术的审美特性和其艺术表现语言,结合现代广告设计的应用实例,论述水墨元素在广告设计中的传承运用。结论将传统水墨艺术合理运用于现代创意设计中,既能弘扬中华民族的文化精髓,又能推动中国广告设计的发展。
It aims to explore the ink element if can be mixed with advertising design,learn from each other and bring forth the new through the old constantly.Through the analysis of the aesthetic characteristics and its unique artistic language of ink painting,combined with the application example of modern advertisement design,it discusses the heritage application of ink elements in advertising design.The rational application of traditional ink art to modern creative design can carry forward the profound cultural essence of the Chinese nation and promote the development of China′s modern advertising design.
出处
《包装工程》
CAS
CSCD
北大核心
2016年第6期168-171,共4页
Packaging Engineering
关键词
水墨艺术
创意设计
广告设计
应用
ink painting
creative design
advertising design
application
