传统媒体与新媒体融合发展下地方中小出版社发展的探讨

Study on the Development of Local Small Publishers in the Convergence of Traditional Media and New Media

随着计算机技术、网络技术及互联网的飞速发展,图书出版业也处于加速转型升级、加快融合发展的重要时期,经历着媒体融合时代带来的各种机遇与挑战。结合地方棋牌专业出版社的探索和实践,从资源、内部产业、外部产业等方面探讨传统媒体与新媒体融合发展背景下中小出版社的发展。

With the rapid development of computer technology,network technology and Internet1,E-book,online reading,mobile reading become a newchannel for information. And books as one of the most traditional media,are nowknown as classical media,books publishing industry is also in the whole industry to accelerate the transformation and upgrading,to accelerate the integration of the important period of development. Also,books publishing industry experiences various opportunities and challenges brought by the era of media integration. This article studies what to do for small and medium publishers combining the exploration and practice of small and medium publishers,from the aspects of resources,internal and external industry,in the background of the integration of traditional media and newmedia.