诉求与围观:热点事件演绎下舆论场特征的一种解释框架

Appeal and Onlooker:an Interpretation Framework of the Characteristics of the Public Opinion Field under the Hot Event Interpretation

网络媒介事件的生成既是特定社会现实状况在网络上的"镜像效应"呈现,也是网民思想情绪和利益诉求在网络上的集中流露。网民的群体参与所形成的压力效应和从众心理成为事件发展演化过程中重要的推动力量,虚拟网络与沸腾民意的合力,促进公平的信息共享和民主的公共交流的虚拟平台的构建。笔者以案例分析的方式围绕着网络媒介事件的生成与消弭过程,对网民的情绪烈度和现实行动倾向以及背后的诉求动机进行归纳和总结,梳理网络媒介事件演绎下的网民感知态度、诉求及其影响。

The generation of network media event is not only the＂mirror effect＂of the social reality,but also the concentration of internet users＇thought emotion and interest appeals.The pressure effect and the conformity of internet users＇group participation have become the important push power in the development of the event,the joint force of virtual network and public opinion,and the construction of the information share and virtual platform with democratic public communication.This article will focus on the generation and elimination of network media events,conclude and sum up the emotional intensity and the realistic action tendency of internet users,and comb the perceived attitude,appeal and influence of the internet users under the hot event.