基于网络经济的企业战略创新

Strategic Innovation Based on Internet Economy

以网络经济为研究背景 ,企业战略为研究对象 ,讨论企业战略层次的创新。研究指出 ,战略在网络经济中的重要性正在由配置资源的行动模式上升到企业的一种系统能力 ,这种能力相比于传统经济下企业的战略地位有着非线性的创新优势。在这种非线性的企业战略创新中 ,企业的经营模式本身而不是终端产品市场发生变化 ,企业以基于企业间关系的“双赢”合作战略为动力 ,利用和借用核心竞争能力 ,创造以间断性为特征的、不断变化的企业竞争优势 ,即非线性竞争优势。企业战略的非线性创新有助于我国企业尝试改变现有的竞争方式。

The paper, regarding background of network economy and strategy of the firm as subject matter, deals with the strategic level of innovation of the firm. It is studied to find out that importance of strategy of the firm in the network economy is transforming from an action pattern of resource allocation to a systemic capability of the firm, a substantial change for role of strategy. Contrasting the role of strategy in the traditional economy characterized by physical world rather than cyberspace, the strategy of the firm as a capability is possessing non linear advantage of innovation. In this innovation led strategy, the business model itself in stead of previous end product market matrix has to change. The firm, driven by win win situation strategy which is based on inter firm arrangements, make full of its own and leverage other core competencies to create instant competitive advantages featuring discontinuities that is called non linear competitive advantages. The non linear innovation for the strategy of the firm is helpful in attempting to change way of competition of firms in China.