高校虚拟社区用户体验的量表设计与实证分析

Design and Analysis of User Experience in Virtual Community of Universities and Colleges

高校虚拟社区是根据大学生的学习及生活特点构建的网站。在对相关文献进行梳理、归纳的基础上,界定了高校虚拟社区用户体验的内涵、特点和维度模型;通过收集用户体验的题项,编制了初始量表;采用探索性因子分析进一步对量表题项进行筛选,得到了改进后的量表;通过452份问卷调研,利用验证性因子分析确认了最终量表。结果表明,该量表具有良好的可信度和效度。

Virtual community of universities and colleges is a website constructed based on the characteristics of students＇ study and life. On the basis of the relevant literature,the research defines the concept and dimension model of user experience. User experience items are collected and the initial scale is developed. The improved scale is obtaihcd by exploratory factor analysis for further item selecting. The final scale is confirmed using confirmatory factor analysis by 452 questionnaire survey. This research results show the scale has good reliability and validity.