区域文化旅游开发探讨——以绍兴为例

On the Regional Cultural Tourism Development with Shaoxing as a Case Study

绍兴是一座具有悠久历史的文化名城,文化旅游资源丰富.近年来,绍兴文化旅游发展较快,但仍然存在诸多问题.文章分析了绍兴文化旅游开发的背景条件及存在的问题,提出明确发展目标定位、完善产品结构、保护资源优化环境、强化营销的开发建议,以促进绍兴文化旅游的持续发展.

Shaoxing city has a long history and abundant cultural tourism resources.In recent years,cultural tourism is developing very fast in Shaoxing,meanwhile some problems have also occurred.Based on the analysis of cultural tourism development background conditions and the existing problems in Shaoxing,the countermeasures about sustainable development of cultural tourism in Shaoxing are put forward in the following aspects：ascertaining development target,improving the tourism product structure,protecting resources and optimizing environment,as well as strengthening the marketing.