物质文化旅游资源发展潜力研究——以秦始皇陵兵马俑为例

The potential of material and cultural tourism resources——A case study of the Qin terracotta warriors and horses

我国旅游业发展态势良好,物质文化旅游日益成为现代旅游者的追求。以秦始皇兵马俑为例,通过物质文化旅游资源发展潜力指标体系的构建,客观分析其作为著名物质文化旅游景区的优势与劣势,找出限制景区发展潜力的因素,并提出相应的整改措施。

Tourism industry grows well in China in that the tourists are more inclined to material and cultural tourism resources.This paper takes the Qin terracotta warriors and horses as a case study.An indicator is set up for the evaluation of the potentials of material and cultural tourism resources and of the tourist attractions.Appropriate measures are proposed.