绿色营销理念指导下的湖南绿色物流发展分析

Analysis on the Development of Green Logistics in Hunan under the Guidance of Green Marketing Concept

物流行业实行绿色化管理,是湖南省建设以"资源节约型、环境友好型"为主题的两型社会的必然要求。结合营销的视角,绿色物流是涵盖绿色供应物流、绿色生产物流、绿色销售物流、绿色回收及废弃物物流在内的一系列物流活动,因此,湖南绿色物流的发展需借助政府、物流供给主体、物流需求主体、消费者等多主体的合力推动。

The implementation of green management in the logistics industry is the inevitable requirement of the construction of Hunan province, which aims to build a ＂resource conserving and environment friendly＂ as the theme of the two oriented society. From the perspective of marketing, green logistics is a series of logistics activities, including green supply logistics, green production logistics, green sales logistics, green recycling and waste logistics. Therefore, the development of green logistics in Hunan needs to be promoted by the government, logistics supply main body, the main body of logistics, consumers and so on.