“互联网+”背景下逆向物流对家电企业竞争优势的强化

The Strengthening of the Competitive Advantage of Electrical Appliance Enterprises in the Background of“Internet Plus”

文章从"互联网+"背景角度出发,首先介绍了"互联网+"的含义,然后以家电企业的佼佼者苏宁为例,具体分析了苏宁的逆向物流现状及逆向物流对苏宁竞争优势的强化,并提出了进一步加强竞争优势的对策建议,旨在为苏宁进一步发展逆向物流提供参考。

This paper from the perspective of ＂ Internet ＋ ＂ background, firstly introduced the meaning of ＂Internet plus＂, and then take the household electrical appliance enterprises leader Suning as an example, detailed analysis of Suning＇s present situation of the reverse logistics and reverse logistics to strengthen the competition advautage of Suning, and put forward the and suggestions to further strengthen competitive advantage, which provided reference for Suning further development of reverse logistics.