大学生创业模式分析——以尚艺文化纪念品工作室为例

Analysis of University Students’ Entrepreneurial Model——Take Shang Yi Culture Studio as an Example

大学生创业对于增加就业机会,缓解就业压力,促进民营经济、创新型经济发展和社会进步都具有重要意义。而不同的创业模式代表着对不同的创业要素及才能素质需求。以尚艺文化纪念品工作室为例,其兼职创业模式表明：大学生应该准确把握宏观形势和行业规律,结合自身特点和外部环境选择适合自我发展的创业模式。

University students＇ entrepreneurship is of great significance to increasing employment opportunities, easing employment pressure, promoting the development of private economy and innovative economic and social progress. And different business models represent different entrepreneurial elements and quality needs. In this paper, with a case study on Shang Yi culture studio, the paper analyzes the college students＇ entrepreneurship and its mode. The conclusion of the research is that students should grasp the macro situation and industry law correctly, and combine their（own）characteristics with the external environment for their own development of entrepreneurial model.