浅议海外华文媒体的侨务公共外交参与:基于《英中时报》的个案考察

A Preliminary Analysis on the Public Diplomacy Participation of Overseas Chinese Media:The Case of UK-Chinese Times

中国政府对侨务公共外交的重视将给海外华文媒体带来新的生机。但本文对《英中时报》的个案研究表明,海外华文媒体在承担公共外交这一历史重任上虽具一定独特优势,却也在经营战略、受众需求、采编倾向、双边关系等方面存在诸多掣肘。侨务公共外交需要在关注中国新移民发展、加强与华侨华人互动、借助新华文媒体作用、提升媒体参与动力等方面继续努力。

The Chinese government＇s emphasis on the public diplomacy in Overseas Chinese affairs will bring new development to Overseas Chinese media. The case study on UK-Chinese Times shows that the Overseas Chinese media meets some hindrance in management strategy, the tions, though it has some unique advantages on undertaking audience demand, editorial orientation, bilateral rela- the historical responsibility for public diplomacy. There exist continuous efforts of public diplomacy Overseas Chinese in affairs to pay more attention on the development of new Chinese immigrants, strengthen interaction with Overseas Chinese, take advantage of the new Overseas Chinese media＇s power, improve their participation motivation, etc.