特色农产品集群品牌与企业品牌互动机制理论基础述评

Literature Review of Basic Theory for Interactive Mechanism between Cluster Brand and Corporate Brand in Industry of Characteristic Agricultural Product

该文通过对现有文献的梳理,阐释了特色农产品集群品牌与企业品牌之间互动关系的4大基础理论,即原产地效应、信号理论、品牌理论和生态系统理论,并指出原产地效应和品牌相关理论对特色农产品领域的相关研究具有重要意义。

This article induces four main theories for interactive mechanism between cluster brand and corporatebrand in industry of characteristic agricultural product. That is theory of signaling,country of origin,ecosystem andother theory related with brand. As theoretical foundations,brand theory and country of origin are more suitable forresearch domain of characteristic agricultural product.