中医文化身份的建构及其在跨文化传播中的价值适应

Constructing Chinese Medicine Cultural Identity and Its Value Adaptation in Cross-culture Communication

西方医学强调科学性、实证性,而中医学追求人与自然的和谐统一。面对西方中心主义文化观以及中西医学之间深刻的差异,中医文化需要重新确立在全球医学体系中的定位,制定合适的文化传播策略。认为中医文化在异域文化圈中的身份建构与确立,可以尝试将西医对中医的文化认同转变为中医在西医文化语境中的价值适应。通过这样的传播策略调整,促进中医文化在全球范围内取得更多的理解与认同。

Western medicine emphasizes scientic and empirical nature,while traditional Chinese medicine looks for harmony of human and nature. Confronting western centralism culture view and the profound difference between Chinese medicine and western medicine,it is necessary to reestablish Chinese medicine culture orientation in global medical system,and to set out the proper culture communication strategy. The authors hold that,when constructing and establishing the identity of Chinese medicine culture in foreign culture,we can try to change the cultural identity of Chinese medicine from the western medicine’s view into the value adaptation of Chinese medicine in western medicine cultural context. By this communication strategy adjustment,it is hope that Chinese culture can gain more understanding and identification all over the world.