关于大学生内隐消费态度的研究综述

Review Research on Implicit Consumption Attitudes for College Students

大学生内隐消费态度是在已有的内隐研究基础上去探索,消费态度是消费行为的一种倾向性,传统的划分方法把大学生的消费态度结构量化开来,将其分为了两个方面:即物质消费和精神消费。在很多文献中都提到的,消费态度可以分为内隐和外显两种,在消费者内隐认知研究评述一文中,作者通过研究分析得出了以下结论,即消费者自身的内隐态度与外显行为,二者之间不是孤立存在的。对大学生内隐消费态度的研究可以指导高校和社会对大学生价值观进行正确的教育,从而帮助他们能够更好地适应将来的社会生活。

College students＇ implicit consumption attitude is explored based on the implicit study. Consuming attitude is one of the types of consuming behavior orientation. And the division of traditional methods quantify the structure of the college students＇ attitudes. We can divide it into two aspects： namely,material consumption and spirit consumption. Consumer attitudes can be divided into implicit and explicit ones in the context of consumer research subject of implicit cognition. The author draws the following conclusions through the analysis of the research,namely consumer＇s implicit attitude and explicit behavior,which do not exist in isolation between them. The study of college students＇ implicit attitudes can guide colleges and society to the correct education of college students＇ values and help them to better adapt to the social life in the future.