四川省乡村旅游可持续发展研究——以三圣乡红砂村为例

Sustainable Development Research on the Rural Tourism in Sichuan Province——A Case Study on The Hongsha Village In Sanshengxiang

研究目的:通过了解三圣乡红砂村(以下简称红砂村)乡村旅游发展的现状,发现其在发展过程中存在的问题并给予相应的解决方案,以达到推动红砂村乡村旅游可持续发展的目的,同时为四川省其他地区乡村旅游的可持续发展提供借鉴。研究方法:问卷调查法与数据整理法相结合。研究结果:红砂村虽然拥有较成熟的旅游系统但仍存在产品同质化现象严重、季节性强烈等问题。

Research purpose： by learning from the current situation of rural tourism in Hongsha village in Sanshengxiang（ hereinafter referred to as： Hongsha village） to find the problem in the development of rural tourism,give the corresponding solutions to achieve the purpose of promoting the sustainable development of rural tourism and provide a reference for the sustainable development of rural tourism in other areas of Sichuan province. Research methods： questionnaire and data collation. Research result： Although the Hongsha village has a mature tourism system,there is still a serious problem such as product homogeneity,strong seasonal effect and so on.