从“使用与满足”角度分析《我是歌手》成功的原因

Analysis of the Success of the Show "I am a Singer" from the Perspective of "Use and Gratification"

近年来,我国电视真人秀节目的发展态势如日中天,尤其是歌唱类真人秀节目。《我是歌手》继《中国好声音》之后,再次掀起收视狂潮。超高的收视率体现了受众对该节目的关注度。在如今这个已经从"传者本位"过渡到"受者本位"的时代,对于受众的研究应该是节目研究的核心。文章从受众需求的角度分析《我是歌手》成功的原因,通过探析受众的媒介接触动机以及这些接触满足了他们什么样的需求,考察大众传播给人们带来的心理和行为上的效用,以及受众需求心理对节目的影响与反馈意义。

In recent years,China＇s television show of real persons developed very fast,especially the real person singing show. ＂ I＇m a singer＂ has made great success following ＂ The Voice of China＂. The high ratings reflect the audiences＇ passion for the program. In the era of the shift from ＂ sender- centered＂ to ＂ receiver-centered＂,the study of the audience should be the core of the program research. This paper analyses the reason for the success of ＂ I am a singer＂ from the perspective of audience demand. The effects mass media have on people＇s psychology and behavior and the influece and feedbacks of psychology of audience＇s demand on TV program are studied through the analysis of the audience＇s media contact motivation and the demand which the media contact meets.