广告产业集群化发展中的知识溢出效应机理研究

The Study on Mechanism of Knowledge-Spillover Effect during the Development of Advertising Industry Clustering in China

广告产业集群化是中国未来广告产业发展的重要战略选择。本文以产业经济学中知识溢出效应为理论视角，探究广告产业集群化过程中知识溢出效应的作用机理，并对它在广告产业集群化发展中存在的必然性予以现实判断以及对产业价值进行探讨，最后就在广告产业集群化发展中，企业组织和外围支持体系之间如何催化知识溢出效应发挥作用的问题从若干层面提出建设性意见．

Advertising Industry Clustering is a vital and strategic choice for the development of advertising industry in years to come in China. From the theoretical perspective of Knowledge-Spillover Effect in the subject of Industry Economics, the text is aimed to explore, combined with judging inevitability and discussing its value for the whole industry, mechanism of Knowledge-Spillover Effect, and, at last, proposes some constructive solutions in several aspects which involve how to motivate Knowledge-Spillover Effect between internal enterprise organization and external supportive system during the advancement of Advertising Industry Clustering.