摘要
互联网时代，品牌如何在竞争中脱颖而出？本文通过相关文献研究，提出“4D’S品牌驱动力系统模型”该模型由需求满足（消费品及体验的驱动力）、互动沟通（便利及对等的驱动力）、个性表达（符号及意义的驱动力）、价值其生关系（相互忠诚及共同成长的驱动力）互动整合构成，形成基本的品牌驱动体系、实战中，或全轮驱动、高速稳定安全发展，或根据市场实时调整，实现四轮驱动力有机整合、系统运行，、该驱动力系统支撑品牌偕同消费者共享价值、共同成长.
How can a brand stand out in competitive environment in the Internet age？ This article proposes ＂Four-wheel Driving Force System Model of Branding （4D＇S）＂, which consists of four kinds of driving force： need gratification （the driving force of consumer goods and experience）, interactive ：ommunication （the driving force of convenience and equivalence）, individual expression （the driving force of symbols and significance） and value ymbiosis （the driving force of loyalty and common growth）. Four kinds of driving force above constitute the basic brand drive system. In practice, the wand chariot either uses four-wheel drive system to develop safely and stably at a high speed, or makes real-time adjustments based on the market to orm the organic integration and systematic operation among four driving force. This driving force system integrates and supports brand systematically to weep away all obstacles, carrying consumers to share their values and grow together.
出处
《现代广告》
2016年第6期32-36,共5页
Modern Advertising
