社交媒体软件的信息偶遇研究

Research on Information Encountering of Social Media Software

文章介绍了信息偶遇的概念及国内外的研究状况,从社交媒体软件入手,以新浪微博为例,探讨了信息偶遇的影响因素、信息偶遇后的信息行为。在上述基础上得出了社交中促进信息偶遇的相关措施,包括扩大可浏览信息源,进一步重视和推广群体信息空间和减少信息碎片,进行信息重组。在偶遇信息后也要注意对偶遇信息的利用。

The article introduces the concept of information encountering and research situation at home and abroad. Starting with the social media software,taking Sina Weibo as an example,it discusses the influence factors and the information behavior after the encountering. On the basis of the above,the paper comes out the relevant measures to promote the information encountering in social networking,including expanding the information sources,paying attention to and the promote the information space,and reducing information fragmentation,conducting information reorganization,and also pay attention to the use of occasional information.