媒介融合背景下的高校阅读推广策略研究

The Strategy Research of Reading Promotion in the University Under the Background of Media Convergence

媒介融合作为一种新的媒介生态发展趋势,对全民阅读推广工作将产生深刻影响。高校图书馆作为阅读推广的主阵地之一,只有顺应媒介融合的发展趋势,才能更好地推动书香社会、书香校园的建设。文章介绍了媒介融合的内涵与特征,以及媒介融合环境下高校读者的新特点,在此基础上提出了媒介融合背景下高校阅读推广的策略。

Media convergence,as a new trend in the development of media ecology,has a profound impact on the work of universal reading promotion. The university library as one of the main positions of reading promotion,should conform to the trend of media convergence to promote scholarly society and scholarly campus construction. This paper introduces the connotation and characteristics of media convergence, and the new characteristics of university readers under the environment of media convergence, and on the basis of this, puts forward the strategy of reading promotion in the university under the background of media convergence.