符号价值与财富幻象的生成

Symbolic Value and the Creation of Wealth Illusion

符号价值是指在某种意指关系下,物或者符号本身的意象在市场交换中由于满足了人对声誉、社会地位、权力等等欲望的精神需要所产生的财富效应。符号价值生成财富幻象的形式和机制主要表现为三个方面:一是符号价值作为终极价值,被人们所崇拜和追求,成为财富幻象生成的目的因;二是符号对人的社会地位的差异性区分成为人们追逐财富的不竭动力,成为财富幻象生成的动力因;三是符号运作对生产、市场以及人的消费偏好的左右,并通过智能化媒介,如电视、网络、微信等载体,把符号运作所逻辑设定的物或者符号本身的意象不断向大众渲染和撒播,构筑覆盖全社会日常生活各个领域的拟真世界,使大众屈从于符号价值的集体无意识之中,从而符号运作成为财富幻象生成的形式因。上述诸种因素的叠加,使得人们对于财富的崇拜由传统的商品拜物教、货币拜物教、资本拜物教走向符号拜物教,从物化、异化走向幻化。

Symbolic value refers to the wealth effect caused by objects or symbols themselves that meet people's desire of reputation,social status and power in the market exchange under certain relations within the meaning of symbols.The form and mechanism from symbolic value to the creation of wealth illusion are mainly characterized by the following three factors.Firstly,the symbolic value,as the ultimate value,was worshiped and pursued by people so as to become the purpose of the creation of wealth creation.Secondly,it is symbol that distinguishes one's social status and urges people to pursue wealth endlessly so as to become the inexhaustible power of the creation of wealth illusion.Thirdly,symbol operation affects production,market and consumption preference through the smart medium such as TV,the Internet,WeChat and so on.And images of objects or symbols themselves set by symbol operation logic render and spread to the public,covering all areas of daily life in the entire society to build a simulated world so as to make people succumb to the collective unconsciousness of symbolic value.Therefore,symbol operation becomes the form of the creation of wealth illusion.Superposition of all these factors,people's worship wealth transforms from traditional currency,capital and commodity fetishism to symbol fetishism,and from materialization and alienation to illusion.