摘要
2014年,我国跨境电商呈"井喷式"发展,随着近期自贸区等利好政策的出台,愈发吸引各方市场力量的热切参与,而在跨境电商如此火爆的背后,风险也逐渐显现。文章从跨境电商企业的定义出发,结合跨境电商模式现状,对B2B跨境出口电商企业和B2C跨境进口电商企业面临的风险进行分析,并提出相关风险防范的建议。
China’s cross-border e-commerce sawa growth spurt in 2014 and drewvarious market forces with the recent favorable policies of free trade area. But behind this cross-border e-commerce boom there is risk gradually emerging. This article,starting from the definition of cross-border e-commerce enterprise and the current pattern of cross-border e-commerce,analyses the risk factors of cross-border e-commerce enterprises（ including B2 B and B2C） and provides strategies on risk prevention.
出处
《常州工学院学报》
2016年第1期52-56,共5页
Journal of Changzhou Institute of Technology
关键词
跨境电商
风险因素
风险防范
cross-border e-commerce
risk factor
risk prevention
