摘要
平台战略研究经历了从产品平台战略到技术平台战略,再到双边、多边平台战略等几个阶段,应用领域从企业内部延伸到企业之间的竞争与合作,而且拓展到公共治理领域。当前,双边平台战略研究与实践处于兴盛状态。文章概括了双边平台战略的思维模式、运作机理与基本原则,最后对近年来比较知名的平台战略著作进行了简述。
The strategic research platform through competition and cooperation between enterprises and then to bilateral, multilateral platform strategy several stages, applications extends from product platform strategy to the technology platform strategy from internal to, and expand into the public domain of governance. At present, the bilateral strategic research platform and practice is flourishing state. Article outlines the thinking of bilateral platform strategy, operational mechanism and the basic principles, the last of the more well known in recent years carried out work platform strategy outlined.
出处
《江苏商论》
2016年第1期20-24,共5页
Jiangsu Commercial Forum
基金
广东省高等教育"创新强校"项目"公共治理的平台战略研究"(项目编号:CQX024)
关键词
平台经济
双边平台
平台战略
平台理论
internet economy
bilateral platform
platform strategy
platform theory