我国玩具产业出口竞争力分析

Analysis On The Export Competitiveness Of China's Toy Industry

近年来,国际玩具行业竞争日益加剧,中国凭借着廉价的劳动力和土地成本优势吸引了大量的OEM(代工)订单,成为世界上最大的玩具制造国和出口国。然而由于我国玩具业一直过分依赖国外市场和品牌,导致了我国虽然是玩具制造大国,却一直未跻身于玩具强国之列。本文针对这一实际情况,就玩具行业目前的环境进行比较和分析,以此为依据对我国玩具行业的竞争力进行综合评估,从而发现我国玩具业的优势和不足,同时为我国玩具业今后的发展提供相应的对策和建议。

In recent years, with the increasing competition in the international toy industry, China attracts a large number of OEM orders with the advantage of cheap labor and lowcost land and has become the world＇s largest toy manufacturer and a major exporter. However, due to China＇s toy industry has been overly depending on foreign markets and brands, China is a big toy manufacturing country, but it has not been among the list of powers of the toy. In the light of the circumstance in the paper, the situation of the toy industry should be compared and analyzed; then, estimating the competitiveness of the Chinese toy industry comprehensively in order to find our the strengths and weaknesses, and supplying the countermeasures and suggestions simultaneously for the future of Chinese toy industry＇s.