民俗文化助推乡村旅游发展的实证研究——以武义柳城畲族镇为例

An Empirical Study On The Development Of Rural Tourism In The Development Of Folk Culture——Wuyi Liu-cheng She Town As An Example

浙江省武义县柳城畲族镇民族风情浓厚,独具特色的畲村风情和畲风畲俗,是柳城吸引游客的"核心物"。近年来,柳城的乡村旅游得到了较快发展,但乡村旅游和休闲农业的文化内涵还须进一步充实。柳城应加大畲族文化挖掘,努力创新,提升旅游消费层次,以形成具有畲族特色的乡村旅游品牌。

the Zhejiang province Wuyi County town of Liu-cheng She ethnic flavor, unique style and Yu Yu Feng Yu Cun Su, is the core of Liu-cheng to attract tourists ＂＂. In recent years, the rural tourism in Liu-cheng has developed rapidly, but the cultural connotation of rural tourism and leisure agriculture should be further enriched. Liu-cheng should strengthen the culture of mining, strive for innovation, enhance the tourism consumption level is formed by the characteristics of rural tourism brand.