大数据时代网络新媒体专业整合传播人才培养的基本逻辑与基本定位研究

Research on the Basic Logic and Orientation of Cultivation of the Integrated Communication Talents of Network and New Media Major in Big Data Era

大数据时代动态、多元、一体化、集成化的信息网络和信息传播格局,不仅极大地变革着人们的生活方式、学习内容、职业形态和思维模式,也使高等教育专业性和专门性传播人才的培养面临全新的技术主义与社会学的批判、反思与创新压力。"大"学、变"态"和出"格"的网络新媒体专业整合传播人才培养思路的提出,有效回应了媒介化的社会对新型传播人才的定位与需求。

Dynamic, diversified and integrated information network and communication not only greatly changes people＇s living style, learning contents, professional forms and thinking model, but also makes professional and specialized communication talents cultivation of university education confront great pressure of criticism, profound consideration and innovation from digital communication technology and sociological imagination. High specifications of Network New Media Major have been put forward, in catering to the location and demand of media society for new types of communication talents.