上海国际化大都市公共外交的路径选择

The Route Choice of Public Diplomacy on Internationalized Metropolis Shanghai City

以上海国际化大都市为背景,通过对上海政府的城市形象力塑造、文化多层次交流、媒体国际传播力的拓展、国际组织的参与等的分析,可以看出,上海公共外交是伴随上海国际化大都市战略展开的,其现实适应性表现为:用政府公权主导城市精神的凝练与践行,打造上海友好城市群和驻沪领事馆等城市形象力的引擎;用海派文化打开上海文化交流的想象空间,保障上海文化交流的可持续性,构建上海文化多层次交流机制;通过政府主导上海媒体的传播话语权,激活上海媒体话语的传播热情;通过参与组织和举办上海合作组织、APEC会议、上海世博会、亚信上海峰会等各类国际组织和国际会议,形成具有上海城市特色的公共外交格局。当然。

The paper draws the conclusions that Shanghai public diplomacy is evolving with the strategy of Shanghai internationalized metropolis from analyzing shaping city image of Shanghai government and multi-tiered cultural exchanges and expanding the spread of media international and participation of international organizations based on Shanghai case. The reality adaptive performance include that government public city groups and consular officer city spirit. It includes that power is the engine which shape city image in making Shanghai friendly in Shanghai, it also must be the leader on concentration and practice of shanghai culture revival open the imaginary space of Shanghai culture exchange, constantly guarantee Shanghai culture exchange, and build the mechanism of multi-tiered cultural exchanges. It includes that government lead spread discourse power of Shanghai medium and organization and conference such as Shanghai Cooperation Organization, APEC conference, Shanghai Expo, Shanghai CICA summit and so on. That also carries the risk in Shanghai public diplomacy of shaping public diplomacy city image, the risk in the recognition degree of the importance of the culture exchange, the risk in the weak of international spread of medium discourse. Therefore, this paper proposed the construction of progress path of Shanghai public diplomacy which could promote more the display of Shanghai sub-national diplomatic behavior and upgrade Shanghai international figure.