名创优品:十元店模仿游戏

China's 10-yuan Battleground

叶国富希望能将无印良品和优衣库合二为一,快速复制日本十元店的模式过去一年间,京城各大商场里开始陆续出现一间间挂着红底白字,中日双语招牌的十元店。这甚至引起了著名学者周其仁的注意,他带学生专门去过名创优品西单店,＂挤都挤不进去＂。乍看之下,名创优品很像日本的大创。后者是日本零售业界最为人称道的企业之一,1997年成立,以高性价比打入零售业——每件产品售价100日元（约合7元人民币）。＂大创对我来说没有价值,我们不是大创。＂叶国富对《中国企业家》表示,

Over the past two years,Miniso's red sign with white letters has become a familiar sight in big cities such as Beijing and Guangzhou as an increasing number of outlets have spread throughout China.Featuring good quality items at reasonable prices,Miniso is the current project of Aiyaya.com founder Ye Guofu and Japanese designer Miyake Jyunya.With these stores,Guo is looking to combine the best of Muji and Uniqlo into one store emulated on Daiso's 100-yen shops.