移动电子商务顾客忠诚度的基本情况调查分析

Investigation and Analysis on the Basic Situation of Customer Loyalty in Mobile E-Commerce

本文通过设计调查问卷收集了移动电子商务顾客忠诚度的基本情况,并利用SPSS23对数据进行方差分析。结果显示,年龄、学历对移动电子商务顾客忠诚度的影响显著;性别、网龄、使用移动互联网的时间、每天使用移动互联网的时长、每天登录移动互联网的次数对移动电子商务顾客忠诚度的影响不显著。

The author, through the design of the questionnaire, collects the basic situation of the customer loyalty of mobile e-commerce, and uses SPSS23 to analyze the data on variance. The results show that age and education significantly affect the customer loyalty of mobile e-commerce, while gender, age, time of use the mobile Internet, time daily used on m-Internet, daily frequency of login on mobile Internet aren＇t significant enough to influence customer loyalty to mobile e-commerce.