1Wong, NY. and Aaron C. Ahuvia, 1998, Personal taste and family face: luxury consumption in confucian and western societies, Psychology and Marketing, 15 (August), 423-441.
2Lianxi Zhou and Michael K. Hui, 2005, Symbolic value of foreign products in the People's Republic of China, Journal of International Marketing,Vol. 11. No. 2, 56-58.
3Dubois, Bernard and Gilles Laurent, 1994, Attitudes toward the concept of luxury., an exploratory analysis, Asia-Pacific advances in consumer research, Slew Meng Leong and Joseph A. Cote (eds.), Singapore, 1 (2), 273-278.
4Dubois, Bernard and Claire Paternault, 1997, Does luxury have a home country? an investigation of country images in europe, Marketing and Research Today, 25 (May), 79-85.
5Keasbey, L M, 1903, Prestige value, Quarterly Journal of Economics, 17 (May), 456-475.
6Keller, K L, 1993, Conceptualizing, measuring, and managing consumer-based brand equity, Journal of Marketing,1-22.
7Martin, GS, Brown, T J, 1990, In search of brand equity: the conceptualization and measurement of the brand impression construct, Marketing Theory and Applications,Vol. 2, 431-438.
8Pantzalis, Ioannis, 1995, Exclusivity Strategies in Pricing and Brand Extension, Unpublished Doctoral Dissertation, University of Arizona.
9Rao, Akshay R. and Kent B. Monroe ,1989, The effect of price, brand name, and store name on buyers'perceptions of product quality: an integrative review, Journal of Marketing Research, 26 (August), 351-357.
10Roux, Elyette, 1995, Consumer Evaluation of Luxury Brand Extensions, EMAC Conference, May, ESSEC,Paris.
