马克思主义作为科学的传播:价值与问题——基于科学传播视角的反思

The Communication of Marxism as Science——Values and Problems

纵观马克思主义在中国百余年来的传播历程,将马克思主义作为科学进行传播是马克思主义成功传播的重要原因。"科学性"是马克思主义的本质属性和鲜明特征之一,并且在马克思主义当代传播中仍然发挥着重要作用。但在当代社会传播语境下,如果由此就将马克思主义传播简单化为科学的传播,将灌输论简化为灌输方法,并相信这种科学性能保证受众自然接受,就会在理念上、认识上、实践中犯简单化的错误。面对当代思想文化和传播环境的深刻变革,马克思主义当代传播需要在理念、理论和实践上全面创新。

In the history of Marxism communication in China, ＂scientific＂factors play an important role for successful communication of Marxism. In the context of contemporary thought and culture of China, Marxism is also considered a kind of science with rich contents and methods. This paper argues that, the scientific factors still play an important role in the contemporary communication of Marxism, but if we will thus simplify the communication of Marxism as science communication, and believe that the ＂scientific＂theory can ensure the audiences to accept naturally, then we will make mistakes of oversimplification in the idea, theory and practice of Marxism communication. Faced the profound changes of social cultural and communication environment, Marxism contemporary communication needs a comprehensive innovation in idea, theory and practice.