摘要
本文基于银发族的特殊需求和限制因素,初步构建银发旅游产品框架,以供旅行社参考,以便开发出更加合乎银发族需求的银发旅游产品,丰富扬州旅游市场的产品种类,为扬州市区银发旅游者提供更多的产品选择。
Based on seniors of the special needs and constraints, an initial set of seniors tourism product frame, for travel reference to develop more accord with the elderly needs of seniors tourism products, Yangzhou Tourism Market of the products is abundant, Yangzhou City seniors tourism provide more product choice.
出处
《江苏商论》
2016年第2期57-60,71,共5页
Jiangsu Commercial Forum
关键词
银发旅游者
旅行社
旅游产品
偏好
旅游需求
senior tourism
travel
tourism products
tourism demand preference
