商业零售企业竞争力评价体系及模糊综合判断

Competitiveness Evaluation System for Retail Enterprises and Fuzzy Comprehensive Estimation

建立了商业零售企业竞争力的评价指标体系 ,包括外在的财务评价指标体系和内在实质性竞争力评价指标体系 .对后者通过模糊判断方法判断具体零售企业的竞争力状况 。

An evaluation system for retail enterprises is constructed, which includes a financial evaluation system and a real evaluation system. the latter can give an enterprise's competitiveness level based on fuzzy comprehensive estimation, therefore provides a theoretical basis for the competitiveness evaluation of Chinese retail enterprises.