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赵依芳 内容基因第二春

Zhao Yifang:Huace's Gene on Content
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摘要 最近,全民追看的爆款是我们投资的公司NEW制作的韩剧《太阳的后裔》,这样的现象级作品华策每年都会有不少,去年我们带来的最大惊喜是两部电影,《刺客聂隐娘》和《我的少女时代》。这既因为内容是华策的立身之本,也源于我们和国际级合作伙伴的真诚合作。 Recently,the blockbuster TV series is 'Descendants of the Sun' produced by NEW,one company that has received our investment.There are many phenomenal works like it in Huace every year.Last year the biggest surprise came from two films, 'The Assassin' and ' Our Times'.Huace has strong content genes.In this era of the Internet,new images,mobile multi-screen terminals and blockbusters,Huace has established a standard that content is the king.We launched a content strategy last year,continuing on the creation of the whole network drama,movies,shows,and other pure internet content,and we have built whole content product matrix composed of three core elements:super IP,superstar and super making.
机构地区 华策影视集团
出处 《中国企业家》 2016年第7期74-75,8,共2页 China Entrepreneur
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