乡村自驾车旅游消费行为及其影响因素研究——基于皖南旅游区的实证分析

Research on rural self-driving travel consuming behavior & its influencing factors: based on empirical analysis of tourism region in South Anhui

以自驾车旅游消费行为为切入点,对其消费前、消费中和消费后三个阶段的行为特征进行分析。同时借助因子分析法,与旅游消费行为关系密切的人口特征构建数据模型,通过频数分析和均值分析所产生数值,权衡不同因子对于不同人口特征的旅游消费行为的影响程度。最后结合数据分析,从政府、组织单位以及目的地经营单位角度出发,提出针对性解决措施。

Taking rural self-driving travel consuming behavior as the starting point,this paper analyzes the behavior characteristics of consumers from three stages: before,in and after consumption. With the help of factor analysis method and demographic data model,using frequency analysis and mean value analysis,figures are generated to judge influence of different factors on tourism consuming behavior. Finally,according to data analysis,from the angles of government,organizational units,and destination magagement units,it puts forward the solving rmeasures.