农业文化遗产保护:居民支付意愿及影响因素——以湖南紫鹊界梯田为例

Households' willingness to pay for agricultural heritage protection and its influencing factors:A case study of Ziquejie Terrace in Hunan province

基于湖南省紫鹊界当地居民的调查数据，运用Scheaffer抽样法及二元Logit模型，对其农业文化遗产保护的支付意愿和影响因素进行实证研究。结果表明：71．76％的居民支付意愿较高，支付额度的峰值在1～100元，居民支付意愿与自身的年龄呈显著负相关，与受教育程度、收入水平和认知程度呈显著正相关，与性别、户籍不相关，居民不愿意支付的原因有收入低、认为遗产保护是国家的事情、担心资金不能用于遗产保护。

Based on the survey data of 301 farmers in Ziquejie terrace, this article makes empirical study on households＇ willingness to pay for agricultural heritage protection and analyzes the influencing factors of households＇willingness to pay. Data analysis reveals that most respondents （71.76%） have a willingness to pay for this agricultural heritage. Highest contribution of willingness to pay mainly concentrates in 100 CNY and the highest average WTP was 70.37 CNY. The main reasons of unwillingness to pay are as following： 38.14% of the respondents unwillingness to pay are unable to pay, 29.90% of the respondents think it is not their business, and 24.74% of them fear the fund can＇t be used for heritage protection. The relationship between population features and WTP shows that educational level, income level and cognition degree are significantly correlated with WTP; however, age is significant negative correlated with WTP, and gender, guest source area were not correlated with WTP. This study promotes rural households＇ cognition of agricultural heritage value, strengthens their awareness of environmental protection, and provides a scientific basis for related organizations to plan, manage and protect agricultural heritage.