期刊文献+

消费者结伴购物行为研究综述及未来研究方向的探索 被引量:4

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摘要 购物过程中,个体消费者的购买决策与同伴的影响密切相关,而不同类别的群体对消费者的影响具有一定的差异。因此研究消费者结伴购物行为对于零售商具有重要的商业价值。目前随着消费者的购物方式逐渐转至线上,在线协同购物行为成为近几年的研究热点。本文分别从消费者结伴购物动机,线下结伴购物行为和在线协同购物行为3个模块对以往文献进行系统地梳理,并发现已有研究关于群体类别的划分方式过于简单模糊,因此提出心理学中的依恋理论可以作为今后研究中划分群体类别的理论基础。最后对于"购物小队"这一新的在线结伴购物模式提出可行性的研究建议,并提出移动社交背景下的电子商务会成为未来研究的重点,以期对国内的相关研究有所启示。
出处 《西北工业大学学报(社会科学版)》 2016年第1期35-43,共9页 Journal of Northwestern Polytechnical University(Social Sciences)
基金 国家自然科学基金(71072154)
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参考文献51

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同被引文献68

  • 1顾基发,唐锡晋.综合集成系统建模[J].复杂系统与复杂性科学,2004,1(2):32-42. 被引量:19
  • 2张兴学,张朋柱.开放式群体决策研讨两种研讨模式有效性的实验研究[J].西安工程科技学院学报,2004,18(4):361-367. 被引量:2
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